Description
This course introduces the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management in a company.
The main purpose of this course is to help participants to acquire the skills, knowledge & attitudes required to initiate and manage customers' information databases, and effectively communicate with customers through a group of practice activities & case studies.
Audience :
Individuals
University & Institute students.
University & Institute fresh graduates.
Post graduate students.
Corporate
Corporate professionals, customer care, management & future managers seeking personal professional development.
Corporate training departments seeking employee development.
Topics :
Customer loyalty
o Customer loyalty
o Market intelligence enterprise
CRM Basics
o Customer information
o A CRM program
Preparations for CRM
o CRM and expenditures
o Implementation planning
CRM Implementation
o CRM implementation preparation
o The implementation process
ECRM
o ECRM fundamentals
o ECRM and automation
o ECRM customization and goals
o ECRM customization
o ECRM goals
Training Materials :
Thomson Course Technology
Labs :
This course includes several labs to ensure you will gain the targeted skills and experience.
Credential :
This course is both a stand alone skills based certificate from "YAT Education Centers" & also part of the "YAT Business Diplomas"; "Customer Care Skills Diploma – Advanced Level".
