Entrepreneurship and Starting a Small Business
Introduction to entrepreneurship
Types of business ownership
Getting started in your own business
Planning your business
Financing your business
Knowing your customers
Managing your employees
Record keeping
Management: Functions and Styles
What's management?
Functions of management
Management Styles
Management Challenges
Leadership and Motivation
Leadership and Management
Leadership Qualities
Leadership Styles
Importance of Motivation
Employee Improvement Theories
Employee Empowerment
Human Resources Management
Introduction to HRM
The HR Process
Determining HR Needs
Recruiting and Selecting Employees
Training and Development
Compensation and Pay Systems
Appraising Employees
Laws affecting HRM
Challenges to HRM
Globalization
Sexual Harassment
Marketing: Product and Price
Introduction to Marketing
The Eight Functions of Marketing
Market Segmentation
Consumer Behavior
The 4Ps of Marketing: Product
The 4Ps of Marketing: Price
Marketing: Place and Promotion
The 4Ps of Marketing: Place
Logistics and Transportation
Retailing and Retail Distribution
The 4Ps of Marketing: Promotion
Advertising
Personal Selling
Sales Promotions
Public Relations
Understanding Financial Information and Accounting
The Importance of Financial Information
Managerial and Financial Accounting
Accounting Tools
The Six-Steps Accounting Cycle
Financial Statements
Analyzing Financial Statements
Business in Global Markets
Understanding Globalization
Global Trade
Trade Protection and Agreements
Strategies for Reaching Global Markets
Forces Affecting Trade in Global Markets
The Future of Global Trade
Demonstrating Ethical Behavior and Social Responsibility
Ethics in Business
Ethics Defined
Corporate Social Responsibility
Responsibility to Stakeholders
Measuring Social Responsibility
Global Ethics and Social Responsibility
Information technology in Business
Role of IT in Business
Time and Place with IT
Managing Information
IT Challenges
Privacy and Stability
Reliability of Data
